How AI Can Support You During Calls

TLDR: Make your business more efficient by letting AI assistant software do the dirty work for you during phone and video calls and allow you to focus on what really matters

What happened over the past few years has shown the world the importance of digital communication channels. Internal meetings and meeting with clients have become phone or video calls via Zoom, Google Meet, and Microsoft Teams. As a result of this, all your business calls now go through these applications.

This inevitably led to new opportunities. In particular, since we are all now using such applications to communicate, many advanced AI-based tools have been developed to support you during voice or video calls. These tools allow you to focus on who you are talking to, freeing you from all the encumbrances that come with calls, like taking notes.

Let’s now delve into this phenomenon and understand what benefits such AI-based tools can bring to your business.

What is AI?

Defining what AI (Artificial Intelligence) really is can be a challenging task, especially considering how complex this notion is.

You can think of artificial intelligence as a broad concept involving all the technologies, tools, and techniques that can be used to build smart machines that are able to learn, improve, and perform tasks that are generally associated with human intelligence. Traditional software evolves if developers improve it, but AI-based applications are able to learn and improve on their own.

AI undoubtedly represents the future. Consequently, it has been adopted more and more, and it is now being used by numerous businesses with efficiency in mind, especially when it comes to voice and video calls, both internal and with clients.

So, let’s delve into how AI can support you during your business calls.

How AI Call Assistant Software Works

Many AI-based applications have been developed to support you during your calls. Such tools integrate directly with the conference call application you are using to produce reports, highlights, and notes that you can then access from a web or desktop platform.

In other words, they generally consist of a plugin or extension for your browser or call application that actively supports you during your calls. This tool register meaningful data throughout all your conversation and use AI-based processes to get the transcript, automatically extract significant text notes and produce video highlights for you, analyze the words or facial expressions used by your interlocutors to give you advice and help you engage them. Then, you can access all this data from an external platform, such as a web application.

These AI-based assistant applications are configurable to fit your needs and automatically extract what matters based on the keywords you defined or input feedback you provided during the call. Also, they usually come with features to share the result of their analysis to your team seamlessly and effortlessly.

Behind the scene, all the data collected during your calls is analyzed according to your preferences and needs by AI services and algorithms. Notably, the most popular programming languages used for AI are Python, Java, and C++. Typically, Python is the adopted for data science, while C++ is used when performance is a top priority.

These programming languages come with libraries that implement the most effective AI algorithms, but these applications also rely on services like AWS AI, Azure A, or IBM Watson. In detail, they call their APIs (Application Programming Interface) directly or through their proprietary SDKs (Software Development Kit), and use their features to analyze the data collected during the call.

Benefits of Using AI During Calls

There are 3 main effects coming from adopting AI call assistant applications. Let’s see them all.

Avoid distractions

These applications allow you to avoid wasting physical and mental energy taking notes or worrying about losing important information during the call. This allows you to focus completely on the people you are talking to, which is critical, especially during sales calls.

More engaged clients

AI is also about sentiment analysis. So, through the analysis of the words, and expressions used by your clients, as well as their behavior and reactions to your statements, your AI assistant will provide you with useful feedback to make your sales call a success.

Easier coaching and training

These tools collect a lot of data and analyze it to understand what behaviors and strategies are best to achieve the desired result. So, you can use this to coach and train your teams and help them become more effective and efficient.


Artificial intelligence is here to stay and support us during our daily tasks. In recent years, calls and meetings have gone digital, and AI tools have been developed to support you and become the best assistant you have ever had. In detail, here we looked at how these AI-based call assistant applications work and what benefits they can bring to your business.

Thanks for reading! We hope that you found this article helpful. Do not hesitate to reach out to us on LinkedIn with any questions, comments, or suggestions.

Sami Derian

Sami Derian

Project manager and expert in software development. Sami is responsible for strategic project planning and client relationships. Having worked in different web agencies he developed a passion for e-commerce and marketing.

Leave a comment

Your email address will not be published. Required fields are marked *